tom ford | lips & Boys
LOCATION: SHANGHAI, CHINA
PROJECT: TO CELEBRATE THE LAUNCH OF LIPS & BOYS, A PARTY IS THROWN WHERE GUESTS GET A FIRST LOOK AT THE NEW LINE OF LIP PRODUCT.
GUESTS WALK IN THROUGH A TUNNEL OF THE BOYS’ NAMES AND INTO THE FIRST ROOM. THERE, IN THE CENTER, IS A LARGE TF SCULPTURE SURROUNDED BY FREE FLOATING SCREENS THAT WRAP GUESTS IN THE PLAYFUL CONTENT.
THROUGH A SECOND TUNNEL LIES A MIRRORED ROOM WITH A LARGE PLAY-TABLE AND INDIVIDUAL STATIONS ON THE WALLS FOR GUESTS TO TEST PRODUCT.
FINALLY GUESTS ARE LED INTO THE PARTY SPACE WITH THE DJ BOOTH IN THE CENTER AND LIP MEDIA MOMENT.