TOM FORD | PRIVATE BLEND EXPERIENCE
LOCATION: BEIJING, CHINA
PROJECT: THE TOM FORD PRIVATE BLEND EXPERIENCE INTRODUCES GUESTS TO THE ORIGINS OF PRIVATE BLEND AS MR. FORD’S PERSONAL SCENT LABORATORY.
GUESTS INTERACT WITH THE ENVIRONMENT THROUGH IMMERSIVE VIDEO, SOUND, AND SCENT. EACH ROOM OFFERS GUESTS AN OPPORTUNITY TO CREATE AND SHARE CONTENT ON THEIR SOCIAL CHANNELS.
UPON ENTERING THE PORTALS OF SCENTING, GUESTS ARE INTRODUCED TO THE ORIGINS OF PRIVATE BLEND AS TOM FORD’S PERSONAL SCENT LABORATORY.
GUESTS ARE THEN LED INTO A DARK SPACE WITH AN ILLUMINATED GLASS CUBE. ONCE INSIDE THE CUBE, THE DARKNESS COMES TO LIFE WITH VIDEO IMAGERY, WRAPPING GUESTS IN THE PRIVATE BLEND VISUALS. TOM FORD’S VOICE IS HEARD DESCRIBING THE INSPIRATION BEHIND THE FRAGRANCE AS THE SCENT IS DISBURSED FROM THE CEILING.
GUESTS ENTER A LOUNGE SPACE WHERE THEY CAN SIT ONE ON ONE WITH A FRAGRANCE SPECIALIST OR DISCOVER EACH FRAGRANCE ON THEIR OWN WITH THE LARGE INTERACTIVE TABLE IN THE CENTER OF THE ROOM.
SURROUNDING THE LOUNGES ARE SIX SMALLER ROOMS DEDICATED TO SOME OF THE TOP FRAGRANCES. VIDEO PROJECTION ALLOWS FOR GUESTS TO CREATE ADDITIONAL CONTENT.