TOM FORD | EXTREME
LOCATION: SHANGHAI, CHINA
PROJECT: TO CELEBRATE THE LAUNCH OF TOM FORD EXTREME, A DARK, EXCLUSIVE PARTY WAS CREATED IN SHANGHAI.
GUESTS ENTER THROUGH A NARROW HALLWAY LINED WITH NEON LIGHTING. AT THE END IS A LARGE SCREEN THAT LOOPS THE CLOSING ELEVATOR SCENE FROM THE CAMPAIGN VIDEO.
GUESTS ARE THEN BROUGHT INTO THE MAIN ROOM WHERE THEY CAN EXPERIENCE THE FULL CAMPAIGN VIDEO ON A LARGE SCREEN AND INTERACT WITH THE PRODUCT ON PEDESTALS AND A BACK WALL WITH MIRRORS.